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Successful Brands. Test. Every. Word.

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Election 2020 | Which Way Will Swing Voters Swing?
We’ve launched a Swing Voter Insights Study in partnership with Focus Pointe Global.

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RESEARCH-DRIVEN SOLUTIONS

Remove the guesswork.

We uncover aha moments that help our clients win.

Media & Streaming Testing

Capture viewer engagement. This is the holy grail for TV and streaming content. Our dial and in-person testing will discover the peaks and valleys in your storyline, why, and how to adjust.

Advocacy & Public Policy

Define the narrative. Using behavioral science, along with qualitative and quantitative research, we can reframe even the most contentious issues to shape public opinion in meaningful ways.

Ad Testing

Stack the deck. Find the narrative and visuals most likely to capture attention, make an emotional connection, and elicit the action you want.

Corporate & Investor Comms

Build brand credibility. Deliver your brand story the right way to excite your employees and instill confidence in your investors.

Sales Presentations

Break the mold. Decode your customers' needs - and reframe your offering to resonate. Then present that message in a way that will captivate your audience.

Product Marketing

Build customer loyalty. Develop winning messages, and jettison failing ones, for a lasting connection with your customers that will keep them coming back time and again.

Free Research Reporting Scorecard

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Keynotes & Talks

Authentic Stories are Compelling

We will teach anyone—or everyone—in an organization how to craft your key messaging into vivid, memorable stories. We deliver this as a keynote, as part of a sales training, or as the kick-off to a management offsite.

Consulting Services

A fresh point of view is indispensable

We have coached Fortune 100 CEOs, advised Presidential campaigns, and reframed brand messages for corporations across the globe. And we use the latest discoveries in behavioral science to navigate your messaging challenges.

THEY SAY